About Us

What We Do

Smells Like Business creates useful and informative content for people who want to understand the cannabis industry in Europe or who want to learn more about the cannabis plant and its many applications.

We run a podcast (available on all major platforms) called Smells Like Business, where we discuss different cannabis-related topics with various cannabis entrepreneurs and experts, always from a European perspective.

We also support cannabis, CBD, and hemp entrepreneurs and businesses by creating engaging and well-researched content for their audience.

Tom Pettit Zaneta Pacific

Tom Pettit & Zaneta Pac

Who We Are

Zaneta Pac is the CEO and Co-Founder of Smells Like Business. She is also one of the first European Cannabis Copywriters to help businesses write engaging and informative content about cannabis, CBD, and hemp.

Zaneta moved to the Netherlands in 2006, where she lived for 5 years. During that time, she earned her first Bachelor's degree from Maastricht University and continued her education at the University of Amsterdam, where she graduate with a title of Msc in Comperative Organisation and Labour Studies.

The Netherlands is also where Zaneta discovered cannabis. She started learning about the history and the science behind this amazing plant.

But before she could fully devote her career to the wonderful world of weed, Zaneta helped grow a Copenhagen start-up creating events for innovation executives from Fortune 500 companies. The job took her around the world, and helped discover her entrepreneurial spirit.

She now splits her time and energy between running Smells Like Business and providing European companies operating within the CBD and Hemp industry with premium cannabis copywriting services.


Tom Pettit is the CMO and Co-Founder of Smells Like Business, as well as the host of the Smells Like Business Podcast. Before starting Smells Like Business, Tom got his first glimpse of the European cannabis scene while working as a budtender in Amsterdam from 2008 to 2011.

Life then pointed him in a different direction as he got the opportunity to tour across Europe with his band (at the time). He lived a life of a professional musician until 2018, when he decided to hang up his musical hat.

Just a year later, he created Smells Like Business along with Zaneta. Having seen cannabis culture blossom and the industry grow, he decided to focus his attention on researching and understanding the future of cannabis in Europe. He hopes his findings will make it easier for anyone to set up and run a fair, sustainable, and successful cannabis business in Europe.

Tom now splits his time between Smells Like Business and his Marketing studies at the Copenhagen Business Academy. Every day, he applies the best business and marketing practices while creating premium cannabis content.

Why We Do It

Our mission is to educate and to share ideas about cannabis, helping to assure the industry enters Europe in a fair and responsible way. 

We do so by working directly with start-ups and by actively trying to help eliminate the stigma cannabis has garnered in Europe over the last century. We do all we can to educate entrepreneurs,  consumers, and people in positions of power on the positive impact the cannabis industry can have. Not only on the economy, but also on the environment and our health.

If our mission resonates with you and your business, drop us a line. Maybe we can combine our efforts?

What Others Say About Us

Krant VD Aarde

Een cannabisrevolutie? [tran. A cannabis revolution?]

A two page spread about Smells Like Business on Krant VD Aarde Website and in Print


Podd om polisens övergrepp på hampabonden Michael Henell [tran. Podcast about the police abuse of hemp farmer Michael Henell?]
A short article about Ep.19 of Smells Like Business Podcast


The state of hemp in Sweden
A mention of Ep. 16 of Smells Like Business Podcast in an article about hemp in Sweden


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