our mission

Our mission is to get rid of the stigma cannabis has garnered over the last century and to make sure the cannabis industry enters Europe in the best and most responsible way possible.


We do so by advocating sustainable practices within the industry and educating the general public, as well as people in positions of power, on the benefits the industry can have, not only on the economy, but also the environment and our health.

our aim

Our aim is to make sure everyone has an equal opportunity to enter the cannabis industry in Europe.


Whether you are just curious about the future of cannabis, looking for a job in the industry, or want to start your own cannabis business in Europe, we are here to inform and help you make the right decisions.

who we are

We are a small company located in the beautiful city of Copenhagen and we are made up of a team of expats from different parts of Europe.


Tom Pettit is an ex-budtender turned presenter and host. Tom will be with you at every stage of the process. You will hear his voice in the podcast, you will be led by him during our events, and he will get you the answers you need.


Zaneta Pacific is a cannabis career consultant. She advises job seekers & career changers on how to enter the cannabis industry in Europe. Get in touch if you are looking to make the switch and do not know where to start - Zaneta will know!

what we do

We organize cannabis events in various European cities, we record interviews with cannabis experts and cannabis business owners, and we create tools that can help you on your journey into the cannabis industry.


We cannot wait to be on the road again and bring our events to you. The events are designed to help you gain clarity and actionable knowledge that will enable you to enter the cannabis industry in Europe. Unfortunately due to Covid-19 our events have been postponed to 2021.

In the meantime - give our podcast a listen and read this in depth interview with Zaneta on what it is we stand for and how we plan to help you understand the cannabis market in Europe.

VAT: DK. 40995722

© 2020 by Smells Like Business ®

 Fruebjergvej 3,

2100 Copenhagen, Denmark