About Us

What We Do

Smells Like Business creates useful and informative content for people who want to understand the cannabis industry in Europe or who want to learn more about the cannabis plant and its many applications.

We run a podcast (available on all major platforms) called Smells Like Business, where we discuss different cannabis-related topics with various cannabis entrepreneurs and experts from from a European perspective.

We also support cannabis, CBD, and hemp entrepreneurs and businesses by creating engaging and well-researched content for their audience.

Tom Pettit Zaneta Pacific

Tom Pettit & Zaneta Pacific

Who We Are

The Smells Like Business CEO & Co-Founder Zaneta Pacific is a children literature fanatic turned cannabis copywriter. She lived in the Netherlands for nearly five years, where she studied and worked writing reviews of various tourist destinations, hotels and restaurants.


Before starting Smells Like Business, Zaneta spent seven years helping grow a Copenhagen start-up that won the Danish Gazelles award year after year. She now focuses all of her time on running Smells Like Business and creating engaging and informative content about cannabis, from landing pages and product descriptions to cannabis fiction and podcast scripts.

Tom Pettit is one of the Co-founders of Smells Like Business. He is in charge of marketing and runs (and hosts) our Smells Like Business podcast.


Before entering the European cannabis scene, Tom worked as a budtender in Amsterdam, and then as a professional drummer performing across Europe. He has been a huge cannabis advocate for well over a decade, and now focuses his attention on researching and understanding the future of cannabis in Europe. He hopes his findings will make it easier for you to set up and run a fair, sustainable, and successful business.

Why We Do It

Our mission is to educate and to share ideas about cannabis, helping to assure the industry enters Europe in a fair and responsible way. 

We do so by working directly with start-ups and by actively trying to help eliminate the stigma cannabis has garnered in Europe over the last century. We do all we can to educate entrepreneurs,  consumers, and people in positions of power on the positive impact the cannabis industry can have. Not only on the economy, but also on the environment and our health.

If our mission resonates with you and your business, drop us a line. Maybe we can combine our efforts?

What Others Say About Us

Krant VD Aarde

Een cannabisrevolutie? [tran. A cannabis revolution?]

A two page spread about Smells Like Business on Krant VD Aarde Website and in Print


Podd om polisens övergrepp på hampabonden Michael Henell [tran. Podcast about the police abuse of hemp farmer Michael Henell?]
A short article about Ep.19 of Smells Like Business Podcast


The state of hemp in Sweden
A mention of Ep. 16 of Smells Like Business Podcast in an article about hemp in Sweden


Follow us on

  • LinkedIn
  • Instagram Smells Like Business
  • Spotify Smells Like Business
  • YouTube Smells Like Business