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About Us

Our team of cannabis enthusiasts and language experts offer a range of services to help people and companies thrive in the European cannabis industry. Whether you need compelling website content, engaging blog posts, informative product descriptions, or effective social media updates, we can help.


We take a collaborative approach to working with brands that share our values and vision for the industry. Our team of skilled writers, meticulous proofreaders, and seasoned SEO specialists work together to create content that reflects your unique voice and style while also optimizing it for search engines.


So if you're looking for a team of experts who understand the nuances of the cannabis industry and can help you achieve your goals, look no further. 

Co-Founders of Smells Like Business, Tom Pettit Zaneta Pac

Tom Pettit & Zaneta Pac

Meet our Founders

Zaneta Pac is the CEO and Co-Founder of Smells Like Business. She is also one of the first European Cannabis Copywriters to help businesses write engaging and informative content about cannabis, CBD, and hemp.

Zaneta moved to the Netherlands in 2006, where she lived for 5 years. During that time, she earned her first Bachelor's degree from Maastricht University and continued her education at the University of Amsterdam, where she graduate with a title of Msc in Comperative Organisation and Labour Studies.

The Netherlands is also where Zaneta discovered cannabis and started learning about the history and the science behind this amazing plant.

Having studied Children's Literature, Liberal Arts and Sociology, Zaneta knows how to write texts that are both engaging and easy to read. She now uses her knowledge to write interesting and informative content for people curious about incorporating  cannabis products into their lives.

She now splits her time and energy between running Smells Like Business and providing European companies operating within the CBD and Hemp industry with premium cannabis copywriting services as the Head Writer at Smells Like Business.

Tom Pettit is the Cannabis Expert and Co-Founder of Smells Like Business, as well as the host of the Smells Like Business Podcast. At 22, Tom moved to Amsterdam to start his cannabis career at Barney's Farm, a world-famous coffeeshop. 

Life then pointed him in a different direction as he got the opportunity to tour across Europe with his band (at the time). He lived a life of a professional musician until 2018, when he decided to hang up his musical hat.

Today he is a cannabis expert and editor, making sure all our texts sound great and have no inaccuracies. Tom also runs our Smells Like Business podcast, where he talks to cannabis experts from around the world, gaining insights on different aspects of the cannabis industry. 

You can listen to his conversations here.

Why We Do It

At Smells Like Business, we're on a mission to promote education and knowledge-sharing about cannabis and its potential benefits. We believe that a fair and responsible approach to the legal cannabis industry can have a positive impact on health, society, and the planet.


We work directly with legal cannabis, CBD, and hemp companies that share our values and are committed to doing things right. Through our words and actions, we strive to eliminate the stigma around cannabis and empower entrepreneurs, consumers, and people in positions of power with the information they need to make informed decisions.


If our mission resonates with you and your business, we'd love to hear from you. 

What Others Say About Us

Krant VD Aarde

Een cannabisrevolutie? [tran. A cannabis revolution?]

A two page spread about Smells Like Business on Krant VD Aarde Website and in Print

Podd om polisens övergrepp på hampabonden Michael Henell [tran. Podcast about the police abuse of hemp farmer Michael Henell?]
A short article about Ep.19 of Smells Like Business Podcast


The state of hemp in Sweden
A mention of Ep. 16 of Smells Like Business Podcast in an article about hemp in Sweden


Follow us on

  • LinkedIn
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  • Spotify Smells Like Business
  • YouTube Smells Like Business
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